No more guessing
You know exactly why a video worked, cut by cut, beat by beat, before you brief a director.
The swipe file, solved
Your swipe file saves the ad. The teardown shows why it worked.
Drop in any high-performing ad. Get every cut, hook, pacing beat, and sound choice mapped shot by shot — the why behind what your swipe file only saved.
31 ad teardowns176M views analysed
LIVE FROM THE AD LIBRARY
0:30Product adsTurboTax — 'Now Taxes is a Joy to File'147Mimpressions2.5Klikes759comments
0:30Product adsTurboTax — 'Now Taxes is a Joy to File'147Mimpressions2.5Klikes759comments
The problem
You watched a competitor’s ad hit 8 million views — and had no idea why it worked.
Saving it to the swipe file didn’t tell you. So you guessed — and found out the hard way.
Thirty ads a month, and the swipe file keeps growing — the why never does. That’s how creative fatigue wins.
The solution
Your tools save ads. This takes them apart.
That’s the difference between a swipe file and a teardown: one shows what won, the other shows why — in a form your next brief can use.
01 · THE SWIPE FILE
Hundreds of saved ads. Zero explanations.
02 · THE QUESTION
Why did it win?
The one thing the save button can’t answer.
03 · VIDENGINEER
Drop the ad in → the teardown: hook, structure, pacing, sound, and the recreation recipe — every choice mapped to its timestamp.
04 · THE BRIEF
A brief that writes itself.
Your next concept starts from what’s proven, not a hunch.
How it works
Ad creative analysis, cut by cut.
Paste the ad your team keeps talking about. Watch the study come back.
videngineer — analysisCOMPLETE
- 01PASTE URLthe winning reference, one link✓
- 02FRAMES EXTRACTEDkey frames at every cut✓
- 03VOICE PROFILEDtranscript, pace, delivery✓
- 04CUTS DETECTEDevery transition, timestamped✓
- 05BLUEPRINT WRITTENscene-by-scene study✓
- 06RECIPE OUTrecreation prompts for your next brief✓
What changes
What changes once you can read the ad.
Your brief writes itself
The teardown packages into a blueprint your team opens and starts from immediately — JSON export included.
Budget lands where it should
Reference what’s already working before you spend a day in production finding out what doesn’t.
The library compounds
Every teardown is saved, searchable, and shared, so the whole team learns, not just whoever watched it.
Real teardowns
Ads, already taken apart.
31 ad teardowns · 176M views analysed. Every one returns the full study.
0:30Product adsTurboTax — 'Now Taxes is a Joy to File'147Mimpressions2.5Klikes759comments
0:30Product adsTootsie Roll — 'The Fruit Ones' 2026 spot13.1Mimpressions5.6Klikes573comments
1:25Product adPolsia — a sci-fi-styled product launch ad5.9Mimpressions6.5Klikes979comments
0:30Product adsSubaru Outback — 30 years of evolution5.7Mimpressions65likes1commentsYour next brief
The blueprint was always there. Now you can read it.
Start with the ad your team keeps coming back to.
Start a teardown →Rolling it out to a whole crew? videngineer for Teams →