/// Solutions · B2B software teams
Your category's best launch video
is a brief waiting to happen.
Paste the competitor video that's working. videngineer decodes it — every cut, the isolated sound, the real script, the shot-by-shot blueprint — so your team rebuilds the why, not just the vibe. Here's what you'd actually do with each piece.
The Cuts · every shot, clipped
Storyboard your launch from a video that already worked
Every signature shot pulled from the source as a real clip — titled by technique, with first→last frames.
- Pre-production: download the cuts ZIP, drop it in the deck — your storyboard is a set of working references, not stick figures
- Briefing an editor: "give me this shot, our product" beats three paragraphs of description
- Competitive review: see the exact shot grammar your category rewards — before you spend on the opposite
See 20 real cuts →
CUT 07 · ~3s · ★
⬇ all cuts (ZIP)
♫ future-bass · 0:23–0:59 · 145 BPM
✓ voice-grounded script
32 isolated SFX
Sound Kit · one isolation pass
Score it like the video that worked
One pass pulls the audio apart; we slice the isolated score exactly where the music changes and cut every effect out clean.
- Music direction: hand your composer (or your prompt) the actual segments — "energetic future-bass 145 BPM here, orchestral turn at 1:11"
- Edit rhythm: the SFX map shows where risers, whooshes and impacts land against the cuts
- The real script: transcribed from the isolated voice, so sung hooks never masquerade as narration
Hear an isolated score →
The Blueprint · PDF + JSON
Brief your agency — or your agent
Shot mix, pacing, cost-to-recreate and a shoot script, exported two ways: PDF for humans, JSON for your pipeline.
- Agency brief: attach the PDF — shot list, cadence numbers, dominant style — and stop paying for discovery
- AI pipeline: pipe the JSON into Claude, Cursor or your own stack and generate scene-by-scene
- Budget honesty: cost-to-recreate up front, so the "can we afford this format" call takes one look
Tear one down free →
"hook_score": 40 · "scenes": 70
PDF for your editor · JSON for your stack
★ saved to Library
music · cut · sfx · cast · look
★ Library · your reference board
Build the reference library your whole team briefs from
Star any cut, music segment, effect or character across every teardown — one board, filterable by kind.
- Reference culture: "make the hook feel like these three" — with the three attached, playable, downloadable
- Onboarding: a new editor inherits the taste, not a folder of dead links
Start your board →
Start here · launch videos, pre-torn
Learn from launch videos that already won
We keep a public gallery of full teardowns — launch videos, B2B ads, brand films — every one browsable free.
- OpenArt — a hype launch with zero narration, carried by chants and 5 music switches
- Higgsfield — a fully AI-generated product ad, 20 cuts in 53 seconds
- Railway — the calmest dev-tool ad ever shipped, and why it sells
Browse the teardowns →
🚀 Product launch
browse free — no account for the gallery
Pricing
Browse teardowns free · analyze your own on Pro, $19.99/mo
Unlimited analyses on the standard engine (fair use). Extras run on credits — most actions 1, big documents 2. Power — batch queue, five lanes at once, 4K masters, 250 teardowns a month — see Power →.