One source of truth
No more “why did it win?” debates — the teardown is the agreed read the whole room points at.
For teams
The whole team works from the same playbook.
When every strategist, producer, and editor works from the same teardown, the brief stops being a debate.
74 teardowns332M views analysed
THE TEAM LIBRARY — LIVE
The problem
Everyone watched the same ad. Everyone saw a different reason it won.
So it goes another round — Slack threads, re-briefs, a redone edit — while the answer sits in the reference, unread.
A team that can’t agree on why it won can’t agree on what to make next.
The solution
One teardown ends the debate.
A shared teardown library on pooled credits: the same cuts, the same why, in front of everyone — one source of truth the whole crew works from.
01 · THE OPINIONS
Four smart people. Four different reads.
02 · ONE TEARDOWN
The agreed read.
The same evidence, on the table, for everyone.
03 · THE SHARED LIBRARY
Every teardown lands in one pooled library the whole team studies — pooled credits, shared boards, one shelf everyone reads from.
04 · THE BRIEF
Every brief, same playbook.
The debate ends before the brief begins.
How it works
One analysis. Everyone opens it.
Anyone on the team pastes the reference. The whole team gets the study.
videngineer — analysisCOMPLETE
- 01PASTE URLthe winning reference, one link✓
- 02FRAMES EXTRACTEDkey frames at every cut✓
- 03VOICE PROFILEDtranscript, pace, delivery✓
- 04CUTS DETECTEDevery transition, timestamped✓
- 05BLUEPRINT WRITTENscene-by-scene study✓
- 06RECIPE OUTa study the whole team can open✓
What changes
What changes when the team shares one read.
Pooled credits
The team shares one balance. Whoever needs the next teardown runs it — no per-person bottleneck.
The handoff writes itself
A strategist’s teardown becomes the producer’s brief becomes the editor’s reference — same document, no translation.
The library compounds
Every teardown is saved, searchable, and shared, so the whole team learns, not just whoever watched it.
Real teardowns
Studied by the whole team.
74 teardowns · 332M views analysed. Brand films and product ads, every one with the full study.
1:00Brand filmsCoinbase — 'Ignore the noise. Keep building.'71.1Mimpressions497likes0comments
0:30Brand filmsArtlist — an official big-game brand film43.4Mimpressions169likes84comments
0:30Product adsTurboTax — 'Now Taxes is a Joy to File'147Mimpressions2.5Klikes759comments
0:30Product adsTootsie Roll — 'The Fruit Ones' 2026 spot13.1Mimpressions5.6Klikes573commentsThe team plan
One team. One playbook.
Priced on the outcome: the whole team works from the same playbook.
See Team pricing →