Expedia — 'Expedia + Mattel | Going Places with Ken'
A 30-second bundle-and-save spot that opens on a relatable 'every day feels the same' premise and pays it off with a Ken-doll cameo — 90% 3D animation, a warm sunset palette and a comedic detour that risks diluting the bundling value prop it's selling.
/// the read
What this video is doing
/// the readpreview
What this video is doing
/// the scriptpreview
No script — this video runs without narration.
The story is carried by cuts and sound design — see and .
/// the scriptpreview
How the story is told
the opening hook + the first beats — the full grounded script ships with your own teardown
Beat sheet
/// the cutspreview
Signature cuts
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Reference frames
Included
FIRST0:00
First frame
LAST
Last frame
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Recreation prompt
Camera, lens and framing written to be pasted straight into your generation tool.
Lighting, palette and atmosphere held consistent with the source grade.
Subject action and timing called beat by beat across the shot.
Composition, negative space and text-overlay guidance included.
Duration and pacing matched to the real cut, first frame to last.
Recreation prompts ship with your own teardownRun your own →
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Cut analysis
Frames2 keyframes (first → last)
Duration
Technique—
Scenes
◍
In this scene
Open one in Cast for every angle + isolate-for-cloning.
/// the blueprintpreview
The Blueprint
Shot mix · top 3
Angle mix · top 3
/// soundpreview
How the audio is built
Full mix — the complete original audio: voice + music + effects
playback ships with your own teardown
Music · segmented cutsisolated score, sliced where the music actually changes
/// cast & worldpreview
Who and what is on screen
full reference sheets ship with your own teardown
/// look & framespreview
Look & frames
palette pulled from the source · first frame of each signature cut
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Exports come with your own teardowns.
Run any video through the engine — every cut as a clip, isolated music & SFX, the full script.
The full version goes deeper on every tab — all the cuts, the frame strips, the recreation prompts, and exports. Run your own on any video to get the whole thing.