The pitch in one line
Reverse-engineer any video — and get the playbook to make your own.
Paste a YouTube, TikTok, Vimeo or X link. In ~90 seconds you get the transcript, a scene-by-scene blueprint, the voice profile, a hook score, and a step-by-step recreation recipe you can hand to your editor or drop into your own workflow.
That's it. That's the product.
What it's NOT
- It's not a video generator. We don't render anything. We deconstruct.
- It's not trend discovery. We don't tell you what's winning — we hand you the manual for how it was made.
- It's not a watermark remover. We respect the source. It's a study tool.
Why this exists
Every creator and team has the same workflow:
- Find a video that's working
- Rewatch it ten times trying to figure out WHY
- Take notes by hand
- Reverse-engineer the structure
- Brief a writer or build the remix
Steps 2–4 are the bottleneck. They take hours. We compress them to ~90 seconds — so you spend your time making, not guessing.
Pricing
Browse teardowns free. When you want to run your own analyses, Pro is $19.99/mo — and new accounts get a few free analyses first, so you can feel it before you pay. One plan, no per-video metering.
The kind of report you get
We tested it on Johnny Harris' "Flying Money" — a 33-minute mini-doc. Out came a scene-by-scene map: every cut, the pacing, the voice profile, the hook structure, and a complete recipe to make your own version.
Not "viral hooks 101." A real spec sheet.
What ships next
This blog is where we publish the workshop notes. Coming up:
- A full doc breakdown — a Johnny Harris analysis, start to finish
- From link to finished cut — plugging videngineer into your workflow
- Why we read the moments that matter — speed without losing the cuts
Want the next one? Start free and you're on the list.
— Mark, founder