Post-it — 'Great Ideas' spec ad
A film-school spec ad for Post-it dramatizes the spark of a great idea across 58 scenes and 69 seconds, turning a humble office product into an emotional hero. A study in elevating an everyday brand.
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What this video is doing
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What this video is doing
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No script — this video runs without narration.
The story is carried by cuts and sound design — see and .
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How the story is told
the opening hook + the first beats — the full grounded script ships with your own teardown
Beat sheet
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Signature cuts
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Reference frames
IncludedFirst frame
Last frame
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Recreation prompt
Camera, lens and framing written to be pasted straight into your generation tool. Lighting, palette and atmosphere held consistent with the source grade. Subject action and timing called beat by beat across the shot. Composition, negative space and text-overlay guidance included. Duration and pacing matched to the real cut, first frame to last.
Recreation prompts ship with your own teardown
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Cut analysis
Frames2 keyframes (first → last)
Duration
Technique—
Scenes
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In this scene
Open one in Cast for every angle + isolate-for-cloning.
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The Blueprint
Shot mix · top 3
Angle mix · top 3
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How the audio is built
Full mix — the complete original audio: voice + music + effects
playback ships with your own teardown
Music · segmented cuts
isolated score, sliced where the music actually changes
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Who and what is on screen
full reference sheets ship with your own teardown
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Look & frames
palette pulled from the source · first frame of each signature cut
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